Ostomy care products

Innovating Ostomy Care:
The Power of Research and Development

World Creativity and Innovation Day is a global event that happens on April 21st each year as a way to celebrate, promote and encourage creative thinking and innovation across various industries. At Welland Medical, creativity and innovation are at the heart of what we do. This year’s World Creativity and Innovation Day, we are focusing on the contributions from our Research and Development (R&D) department.

Our R&D team consists of skilled engineers and designers who work hard and are committed to developing innovative ostomy care products that meet the diverse needs of our customers by continuing to innovate and enhance our products. By staying at the forefront of technology and medical advancements, we are able to continually explore the boundaries of ostomy care, making a positive impact on the lives of those living with a stoma worldwide. In this blog post, we explore how we hone in on our team’s creativity and innovative spirit to help create the high-quality products you know today.


Creativity is the driving force behind the development of innovative solutions for ostomy care. Our R&D team utilises their creative abilities to come up with new ideas, think critically, and explore pioneering product designs. They understand that every stoma is unique, and through their creative problem-solving skills, design products that are tailored to what our customers value.


Innovation is at the heart of Welland Medical, from our processes to our products, we believe in being innovative in all areas. Our R&D team is constantly exploring new technologies, materials, and manufacturing processes to develop innovative ostomy products that are of the highest quality and are committed to developing ground-breaking solutions.

One notable example of our team’s innovation is the development of our Aurum® Plus range of ostomy pouches. The Aurum Plus range is designed around what those living with a stoma value: choice, independence, healthy skin, and leak-free days. Designed and created as the result of extensive research, testing, and collaboration between our R&D team and Healthcare Professionals, we are proud to have introduced another product range that helps enhance the lives of those with a stoma.


The R&D team at Welland Medical appreciates the importance of cross-functional collaboration and understanding differing perspectives to produce innovative ideas, paying close attention to the needs of our customers and considering their feedback during the product development process. One way the team obtains valuable information and expertise is through cooperating with specialists in the field, allowing for our products to be designed in a way that addresses real-world difficulties encountered by those living with a stoma.

As we celebrate World Creativity and Innovation Day, Welland Medical is proud to acknowledge the vital contributions that all our colleagues make and continue to pride ourselves on enhancing people’s lives every day.

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