Marketing in the medical device industry

Marketing in the medical device industry

Our Head of Sales & Marketing, Caroline Cowin, has had to get to know her colleagues and our distributors largely through MS Teams meetings. Fortunately, she started her new role with almost two decades of marketing experience in the stoma care industry. So, the...
Purchasing in the medical device industry

Purchasing in the medical device industry

To believe that purchasing is all about buying things seems like a safe assumption to make. Not so. Yes, there is a transactional element to it, but speaking to Martyn Skinner, Purchasing Manager here at Welland, you quickly realise that the actual ‘buying’ is a very...